August 2023

Lohn

Industry - Fragrance / Luxury Retail / Home & Interior Fragrance

Services

eCommerce Web Design,

UX/UI,

Multi Currency Integration,

Payment & Shipping Setup,
Candle Experience Booking System

Project Details

Lohn is Africa’s most exciting home fragrance brand offering premium candles, scent elixirs, and immersive in-store experiences. Their mission: to elevate daily rituals with scent and elegance.

We are now taking new projects

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Project Goals
  • Enhance the luxury feel and online shopping experience

  • Create a seamless booking flow for Chandler Bar sessions

  • Implement loyalty & rewards systems

  • Drive conversions across all product pages

  • Capture emails and increase CRM retention via popup

The Challenge

Lohn set out to redefine luxury home fragrance in Nigeria, combining premium products with immersive brand experiences. However, their digital presence didn’t fully capture the elegance or innovation of their offerings. Key challenges included:

  • Outdated UX/UI that didn’t reflect the brand’s premium positioning

  • Fragmented product discovery, making it hard for customers to explore scent categories or understand key differentiators

  • Lack of immersive storytelling around services like The Chandler Bar and Alchemy Bar, which are core to their brand experience

  • No loyalty infrastructure to incentivize repeat purchases or customer engagement

  • Limited conversion tools such as pop-ups, upsells, or personalized recommendations

  • Mobile responsiveness issues, affecting conversion across key devices

Lohn needed a complete brand experience overhaul that balanced luxury aesthetics, storytelling, and conversion optimization across their website.

Shop Page

Easy vertical collection filtering (candles, diffusers, elixirs, etc.), we have designed the shop page with a minimalist approach, organizing all products into categories using a tab system. This design ensures easy accessibility to products without the need to navigate through multiple pages.

Product Page

We redesigned Lohn’s product page to reflect its luxury positioning enhancing visual storytelling, simplifying variant selection, and integrating loyalty-driven upsells. The result is a seamless shopping experience that drives conversions and deepens brand engagement across devices.

Highlights
  • Multiple Payment Gateways ( Paystack, BNPL)
  • Currency Switcher for global accessibility
  • High-converting product page layout with review and return info
  • Brand visuals that communicate luxury, purity, and trust
  • Custom Chandler Bar booking experience

  • Lohn Lounge Rewards system

  • Pop-up email capture (Get Access)

  • Responsive mobile optimization

  • Woocommerce development & implementation

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Post – Launch Results

Since launch, Lohn’s website has seen:

MetricResult
Conversion Rate (CRO)↑ 3.2% to 5.6% (+75% improvement)
Average Order Value (AOV)(+39%)
Cart Abandonment Rate↓ 68% → 42% (-38% drop)
Returning Customer Rate↑ 21% → 34% (+61%)
Page Speed Score91/100 (Mobile) / 97/100 (Desktop)
Checkout Completion Time↓ Average 3.4 min → 2.1 min
International Orders+188% growth in 30 days post-launch
Mobile Engagement+52% increase in product views
Chandler Bar

We built a seamless booking system for Lohn’s Chandler Bar, combining luxury design with functional ease.
The frontend allows users to select class type, candle size, and number of participants in an elegant interface.
A detailed FAQ, dynamic pricing, and smooth checkout enhance the customer experience.
On the backend, a custom dashboard tracks bookings, revenue, and customer data in real time.
This system simplifies operations while elevating Lohn’s premium candle-making experience.

The Booking System Result
  • Real-time metrics: ₦38.5M+ revenue, 292 total bookings, 253 unique customers in 8months

  • Graphs for tracking: appointments, revenue spikes, and customer growth

  • A table of upcoming appointments with full details (date, service type, duration, payment)

  • Status management for approved/pending sessions

Let's Talk.

connect@12xcreative.com