Brand Identity Questionnaire

Esteemed Client, this questionnaire is designed to capture a comprehensive understanding of your brand’s identity, goals, and market positioning, which will be crucial for developing a cohesive and effective brand strategy.

Brand Name

Owner/Founder(s)

Brand Social Media handles

Please describe your business

What is the story behind your brand?

What are the core values of your brand?

What is your brand’s mission statement?

Please describe your target customer

What are their main pain points or needs? How does your brand address these needs?

What motivates your customers to buy your product/service?

Who are your competitors? How do you differentiate your business from your competitors?

What is your unique selling proposition (USP)?

How do you want your customers to perceive your brand?

If your brand were a person, how would you describe its personality? (e.g., friendly, professional, adventurous)

What are three words that best describe your brand?

What kind of voice and tone does your brand use in communication?

What fonts or typography styles do you prefer?

What colors do you prefer?

Are there any specific symbols or icons that are important to your brand?

What imagery or visual style do you want associated with your brand? (e.g., minimalistic, vibrant, modern)

Is there anything else you think is important for us to know about your brand?

Brand Identity Questionnaire

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