Visual & verbal identity
Brand strategy
Brand Guidelines
Art Direction
Marketing Assets
CartAGRO offers a digital platform that connects, streamlines, and provides tools for transparent and efficient agricultural trade.
We have created a brand and visual identity that conveyed a modern, digital and technological personality.
We’re all ears to hear your big ideas. Let’s chat and see how we can bring your vision to life.
CartAGRO is building a digital agricultural platform to revolutionize bulk agri-trade across continents. The challenge was to create a brand that communicates trust, scale, and modern agricultural intelligence, without losing the warmth of its farmer-first mission.
They needed a tech-driven yet earthy identity that spoke to farmers, bulk buyers, and partners across Africa and North America.
We developed a visually rich identity system that positioned CartAGRO as a bold, pan-African player with a global reach.
Key Deliverables:
The logo is a symbol of connection, growth, and direction, crafted through the harmonious blend of geometric shapes and natural inspiration.
Symbolic Breakdown:
Letter C: Represents “Cart” and also continuity in trade.
Circular Arcs: Echoes satellite waves, global access, and market signals.
Sunrise Motif: Signifies hope, energy, and a new dawn for farmers.
Intersecting Fields: Abstract farmlands showing fertile potential and trade movement.
Bidirectional Arrow: Represents fair, balanced trade between continents.
Global trade map connecting Africa to global demand centers
The brand mark is built on a precise grid system, ensuring:
Balance and visual harmony
Easy scalability across mediums (app icons, print, signage)
Mathematical structure that reinforces trust
CartAGRO’s refreshed identity gave the brand a competitive edge in cross-border agricultural trade. Their stakeholders now view them as a credible, technology-forward agri-partner positioned to scale across continents.
We needed something bold, rooted, and scalable. TwelveX gave us more than a brand, they gave us a movement.
