Visual & verbal identity
Brand strategy
Brand Guidelines
e-Commerce Website
Marketing Assets
Meeyas Jewels is a modern jewellery brand rooted in timeless craftsmanship and designed for today’s style-forward audience. TwelveX Creative was tasked with crafting a premium visual identity that reflects Meeyas’ elegance, strength, and simplicity. The scope included a bespoke wordmark, monogram icon, digital interface design, and branded packaging mockups, all curated to position Meeyas as a future-forward luxury brand with heritage at heart.
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Meeyas Jewels sought to create a luxury jewellery brand that felt contemporary, yet rooted in timeless elegance. While their vision was clear to be aspirational, inclusive, and elevated they needed an identity system that matched the sophistication of their jewellery designs and spoke to a younger, style-conscious audience.
Change the current logo, Craft a minimalist, flexible visual identity that feels exclusive without being inaccessible and build a mobile-first experience that converts.
We designed a brand system built around a bespoke wordmark, an elegant brand icon, and a rich, cohesive digital presence.
Brand Identity
A custom wordmark inspired by refined editorial typography, subtly altered to feel iconic and distinctive.
A minimal monogram logo (M) enclosed in a circle for use across jewellery stamps, packaging, and UI elements.
Digital Experience
A mobile-first UI showcasing elegant product photography and intuitive navigation.
Clear messaging hierarchy with calls-to-action built for luxury conversions.
Neutral tones paired with sage green to bring warmth, sustainability, and softness.
Packaging Design
Mockups of branded tote bags and shopping experiences to demonstrate how the identity lives in the real world.
Logo Construction & Symbol Breakdown
Where timeless craftsmanship meets modern elegance
Meeyas Jewels launched with a visually cohesive identity that immediately positioned the brand in the premium fashion/lifestyle space. With the brand system in place, Meeyas was able to begin building authority, credibility, and digital visibility, all without sacrificing its artistic elegance.
This is exactly what I saw in my mind, only sharper and more sophisticated. You've given Meeyas a timeless signature.
