TENAX Holdings, formerly operating as independent subsidiaries in Marine, Energy, Trading & Logistics, was undergoing a strategic transformation into a unified hybrid holding company. TwelveX Creative was tasked with delivering a complete brand repositioning and digital experience overhaul to align the group with its ambition of becoming a globally competitive integrated energy business.
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A complete brand repositioning and digital experience overhaul to align the group with its ambition of becoming a globally competitive integrated energy business.
TENAX needed to project clarity and strength across multiple business verticals without losing the integrity of each subsidiary. The challenge was to establish a modern, premium identity that reflected shared values across sectors while preparing the group for global visibility and stakeholder trust.
We began with strategic workshops to map the future-state of TENAX’s operations. This was followed by:
Visual Identity Design
We crafted a logo suite and brand system inspired by fluid motion and stability, with a color palette that balanced strength (navy, deep gray) with energy (vibrant blue and light accents).
Brand Manual & Guidelines
We delivered a detailed design system that included logo usage, typography hierarchy, grid systems, tone of voice, and UI direction to maintain consistency across future digital and print materials.
Website Architecture & Design
The new corporate website was structured with clear sections for About, Business Units, Projects, ESG, Newsroom, and Contact. We created a homepage that quickly communicates TENAX’s value proposition and integrated visuals from all sectors.
Investor-Grade Experience
We applied subtle animations, clean UI, and mobile-first design to ensure the website met the expectations of investors, regulators, and prospective partners.
Design Ops & Delivery
All brand and digital assets were handed off in an organized, scalable format with exportable components ready for frontend development.
1 unified brand experience across 4 business units
100+ assets delivered including logos, pitch decks, and visual templates
3x faster onboarding for stakeholders through streamlined website
50% increase in investor engagement metrics within 6 weeks post-launch
Long-term brand system ready for use across new subsidiaries
Join ambitious brands and forward-thinking teams that trust TwelveX to craft world-class design, digital experiences, and scalable brand systems.
