May 2023

TheHairStudio

Industry - Beauty / Luxury eCommerce / Hair Extensions

Services

eCommerce Web Design,

UX/UI,

Currency/Language Integration,

Payment & Shipping Setup

Project Details

The Hairstudio offers a private shopping experience for premium hair extensions. Our 100% raw hair extensions are ethically sourced from healthy donors, ensuring the highest quality for our clients.

The Hair Studio needed a seamless, minimalist shopping experience to showcase their premium, ethically sourced 100% raw hair extensions, so we got it done beautifully.

We are now taking new projects

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The Challenge

The Hair Studio needed a seamless, minimalist shopping experience to showcase their premium, ethically sourced 100% raw hair extensions. They wanted to elevate the feel of the brand, simplify navigation, and provide global accessibility via multi-currency, multi-language, and split payment options  while retaining the exclusivity of a private boutique.

Our Solution

TwelveX delivered a custom eCommerce experience with:

Product Experience
  • Sleek product pages with smart breadcrumbs, pricing, and tabbed information

  • Clean, scroll-friendly layouts with variant imagery

  • Category-based filtering using tab navigation instead of cluttered menus

Internationalization
  • Multi-currency support (NGN ₦ / USD $)

  • Multi-language support (English + future translation-ready)

  • DHL integration for fast, trusted shipping

  • Klarna + Stripe + Paystack checkout options, including “Buy Now Pay Later”

Brand Presentation
  • Neutral palette + premium type pairing to match hair luxury

  • Image-focused homepage emphasizing model shots and hair texture quality

  • Copywriting that balances exclusivity with clarity

Post – Launch Results

Since launch, The Hair Studio eCommerce site has seen:

MetricResult
Conversion Rate (CRO)↑ 3.2% to 5.6% (+75% improvement)
Average Order Value (AOV)(+39%)
Cart Abandonment Rate↓ 68% → 42% (-38% drop)
Returning Customer Rate↑ 21% → 34% (+61%)
Page Speed Score91/100 (Mobile) / 97/100 (Desktop)
Checkout Completion Time↓ Average 3.4 min → 2.1 min
International Orders+188% growth in 30 days post-launch
Mobile Engagement+52% increase in product views
Highlights
  • Multiple Payment Gateways (Stripe, Paystack, Klarna)
  • Currency Switcher for global accessibility
  • Integrated shipping calculator with DHL
  • High-converting product page layout with review and return info
  • Brand visuals that communicate luxury, purity, and trust
  •  
Responsive across devices
  • Mobile-friendly layout with improved content structure
The Result

The Hair Studio now offers a world-class eCommerce platform that bridges premium product quality with an intuitive shopping experience. The streamlined system supports global reach, smooth payments, and repeat purchases, all while delivering a brand that feels elevated yet welcoming.

It feels exactly how our product feels, polished, soft, luxurious. This platform finally matches our brand and there is a jump in sales. So happy we pulled this off.