April 2023

Venus City

Real Estate · Property Development · Affordable Housing

Services

Brand strategy

Visual & verbal identity

Marketing Assets

Outdoor Advertising

Campaign Messaging

Project Details

Venus City is a sustainable housing development project designed to offer affordable, eco-conscious homes in the serene outskirts of Lagos. The brand was born from the mission to provide modern, comfortable living — “away from the chaos.”

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The Challenge

Venus City needed a brand system that could stand out in the crowded real estate space while capturing the calm and nature-oriented vision of the development.

The Idea

We positioned Venus City as a place of serenity, borrowing visual language from planetary symbolism and housing elements to create a calm, inviting, and future-forward identity.

Brand in Action

This section showcases how the Venus City identity system translates across real-world applications, reinforcing consistency and clarity at every touchpoint.